First There Was UnMarketing Now There Is UnSelling

Mitch JoelPosted by

Episode #432 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

Scott Stratten is back with a brand new book, UnSelling, that he co-authored with Alison Kramer. Over the past short while, Stratten has gone from trying to accumulate as many followers as possible on Twitter, to becoming an internationally sought-after writer and speaker on the topic of changing how businesses interacts with human beings. Seems simple enough, right? It isn’t. Alison has been writing with Scott for a long while. They worked together on all of his  bestselling business books: UnMarketing, The Book of Business Awesome / The Book of Business UnAwesome, QR Codes Kill Kittens and their latest, UnSelling. Does the world need another book about sales? Scott and Alison believe that it does. Mostly, because these books are all about extracting money from customers. They believe that selling is so much more in a world of social media and connectedness. As usual, we try to make some sparks fly. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #432.