You have to wonder just how powerful online video advertising really is. Targeting is – more often than not –
Continue readingTag: youtube
Is Bethany Mota The Future Of The NewFronts?
Maybe we’ll just stop calling them 30 second spots in the future? What would the world of advertising be like
Continue readingCTRL ALT Delete – Weekly Technology And Digital Media Review – CHOM FM #28
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingBe Nice When You Say Bad Things Online
Is anyone still willing to argue that consumer reviews are not one of the most powerful forces online? You could
Continue readingShutting Down Blog Comments
I think that I provoked the blog comment Gods today. Sorry about this, but the ability to comment on blog
Continue readingGoogle's Third Wave Of Innovation
Is it normal that a search engine is buying up all of the robotics and drone companies? If you’re in
Continue readingTED And The Art of Loyalty
People don’t like to admit just how addicted they are to their smartphones. I won’t be the first to blog
Continue readingWhere Great Content Comes From
This could get gross. You have been warned. Last week, I was lucky enough to have attended the TED conference.
Continue readingAds Worth Watching… And Spreading
Some ads are worth watching (again and again). Totally true. This week, I am attending the TED conference. TED has
Continue readingEven If You're Not Doing Social Media, You Should Still Be Doing This…
In an effort to better involve themselves in social media, many brands still attempt to decide which channel to hop
Continue readingA Foolproof Way To Building A Great Story
If you are in business and you are trying to tell your story, you have to watch this. I am
Continue readingThe Secret Life Of Social Media
Shhhh, don’t tell anybody anything (even though I just posted this secret online for anyone to see). It has been
Continue readingCrazy, Sexy, Cool: Attributes Of The Most Clickable Ads
How entertaining is your brand? On the surface, this may seen like a simple question to answer. If you produce
Continue readingWhat Is The Point Of A Website In 2014?
It’s not all about what the mobile experience will be about. The one screen world. It’s a concept often written
Continue readingThe Internet Will Break Your Creative Block
Writer’s block? Creative block? Can’t come up with something to create? Steven Pressfield hates the words "writer’s block." He believes
Continue readingIf You're Going To Speak In Public, Please Don't Do This…
Everyone is talking about the Michael Bay meltdown that happened at CES. I hate the whole "kicking someone when they
Continue readingThe George Costanza Approach To Getting Things Done
Do the opposite. Do you remember that Seinfeld episode when George Costanza decided to do everything the opposite of what
Continue readingFinding Your Creative Confidence
I used to play the bass. Not the fish. The musical instrument. The electric bass, to be exact. It wasn’t
Continue readingWhy We Fail At The Things We Want To Accomplish (And What To Do About That)
I caught myself giggling in the car yesterday morning. I was on my way to work and listening to Howard
Continue readingMy Love Affair With Pocket
Where do you save and read your online content? You would think that with all of this technology and content
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