Marketing professionals don’t have it easy. The expectation of what marketing can deliver continues to evolve. And, by evolve, I
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The Mobile Commerce Chicken And Egg Conundrum
This was a big week for shopping. Unless you have been living under a rock in North America, we had
Continue readingWhen Everybody Gets It Wrong
Individuals get it wrong. Brands get it wrong. What happens when everybody gets it wrong? Let’s start here: this is
Continue readingThe Void That Twitter Could Leave
Dear Twitter, please don’t go. These are dangerous times for Twitter. The public markets are no longer in love (their
Continue readingGross Hacker Marketing
Do you want customers or email addys? They’re not the same thing. Customers, right? Then start acting like it. Most
Continue readingThe World Of Mirum
It’s amazing to hear the questions that you asked get about your business, when you’re ”out in the wild.” I’ve had
Continue readingSix Links Worthy Of Your Attention #329
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingAdvertising. Full Steam Ahead.
“Advertising is dying. Advertising is dead. Advertising doesn’t work.” A common theme. A common rant. It’s fine to think that
Continue readingAre The Olympics Cuttings Edge For Marketing Or Cutting Marketers Out?
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingTwo Critical Points About The Future
Recently I heard two quote about the future that really put things into perspective. This week, Startup Festival was taking
Continue readingAlgorhythms For Marketing Transformation
The real world teaches you real lessons. I’ve been on the road working, nurturing, tweaking and developing a brand new
Continue readingThe Art Of Marketing
What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I
Continue readingSix Links Worthy Of Your Attention #310
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingHumans First. Technology Second.
It seems simple enough. Let’s put each other first, before the technology. What is simple is not often what we
Continue readingPoets And Plumbers And The Future Of Advertising
It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes…
Continue readingYour Live Brand Is Alive
How live is your brand? About one year, I published an article titled, Your Streaming Live Brand. As smartphones got smarter
Continue readingThe New(ish) Trend Of Publishing Within Publishing
Build your own or leverage someone else’s audience? Let’s not diminish the power of blogging. Still, something bigger is brewing. About
Continue readingLove Your Brand
Let’s not forget about brands. Let’s not forget about our messaging. Let’s not forget about how a brand connects to
Continue readingMobile Breaks Search… And Your Brand
Mobile could well be the last true computing platform. Not smartphones, but mobile. The ability to be connected (with high
Continue readingThe Magic Space Of Digital Marketing Today
Does the term “digital marketing” make any sense, at this point? It’s the “digital” part that gets everyone so irritated.
Continue readingThe Digital Economy's Privacy Problem
What do these Internet-based businesses know about us? Digital channels are both inherently social (we can share, connect and create
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