When something becomes popular, the fashionable thing to do is to figure out what comes next. Even if we still
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Maybe It Is Time For Marketing To Move Away From "The Big Idea"
Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It’s what drives the marketing strategy,
Continue readingA New Revolution In Marketing From A Very Unassuming Place
Every day on Twitter something major is happening that few see, talk about and acknowledge. It’s something that is going
Continue readingA New Way To Buy Advertising
What if everything we knew about buying and selling advertising was about to change? Charlene Li is the co-author of
Continue readingMaking Things Click Online Is Smart Business
If there’s one conversation happening around the water cooler right now, it is how to figure out what’s working in
Continue readingWhat's Really Happening Online
There was some fascinating data and statistics released on Tuesday from Nielsen Online according to the Marketing Charts news item,
Continue readingThe Power Behind A Faith-Based Initiative
What’s with all this free stuff we see online? How is it that Google allows anybody to grab its Google
Continue readingFear Of A Google Planet – Google Ad Planner Is About To Change Everything
I saw Google‘s new media and Web measurement tool, Google Ad Planner, yesterday in action. It’s scary good. To date,
Continue readingCloud Computing And The Nervous Marketer
There is some great weekend reading all about how our data is moving on up to the "cloud" (the Internet).
Continue readingIf Marketers Are Drowning In Data Imagine How We Feel In Digital Marketing
While sitting through the awards ceremony at last night’s Canadian Marketing Association 2007 Annual Awards, it struck me how many
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