A brand has always been about the collective emotion and attachment a group feels about a product or service. It’s
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Power
There is power in a great speech. There is power in the individual thought. That power only works when you
Continue readingThe Momentum Effect In Effect
"The ‘Momentum Effect’, is a term created by Marketing Revolution that measures the effect of a brand within a social
Continue readingNote To Marketers (And Musicians): Online Social Networks Owe You Nothing
David Usher started a new Blog called, CloudiD, where he plans on Blogging about all things art, technology and communications.
Continue readingEven IT Execs Are Feeling The Hurt By Ignoring Social Media
"Not embracing social networking is like saying I’d rather hide my money under the mattress than put it in a
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