In four words: we are not prepared. The past few months have probably been all about planning for the next
Continue readingTag: brand
What Kind Of Marketer Are You?
Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren’t really marketing
Continue readingThe "I Like You" Myth
What does Social Media really mean to brands? Brands will talk about listening. Brands will talk about using Social Media
Continue readingThe End Of Change. The End Of Unusual.
What if everything we see in our New Media world is not one of change? What if there is nothing
Continue reading9 Glorious Truths About Creating Great Content
Marketers don’t like to make mistakes. People don’t like to make mistakes. Content has become a core ingredient in the
Continue readingMarketing – A New Dawn
Is this just the natural evolution of Marketing or is this a complete revolution? It doesn’t matter anymore. If this
Continue readingGetting The Social Customer To Buy
Shopping is a social act. We’d like to think that it’s the perfect fit for Social Media. Is it? Between
Continue readingThe Myth Of Reciprocity And The Social Life Of Brands
I follow you. You follow me. Right? No. Not really. If you dig deep into the dynamics of relationships, conversations
Continue readingWhy Are More And More Marketers Paying For Blog Posts And Tweets?
Simply put: because it’s working. As usual, eMarketer comes out with some new data that will – more than likely
Continue readingDon't Forget To Be Human
Technology makes it easy to… Say "no." Ignore somebody. Speak your mind without looking someone in the eyes. Be "off
Continue readingSteve
Do you remember being in your teens and buying a ticket to a concert? I was (and still am) a
Continue readingSix Links Worthy Of Your Attention #61
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Biggest Mistake Brands Make When It Comes To Social Media
What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number
Continue readingBYOG – Bring Your Own Gear
Locking down computers from accessing certain websites is a common practice. Companies will site everything from security, liability issues and
Continue readingThe Haters
The Haters will tell you… Blogging doesn’t have a ROI. A tweet is worthless. Getting someone to "like" your Facebook
Continue readingNot Buying What You're Shilling
Transparency and full disclosure don’t mean much in the world of Social Media anymore. Do you remember when the FTC
Continue readingThe Me Media
What makes the New Media interesting? For some, it’s the many new voices who can now find an audience. Whether
Continue readingThe 6 Types Of Twitter Trolls
As great as Twitter is, there are many people who use and abuse it to the point of absurdity. Wikipedia
Continue readingTwitter Is Random
I’m not very good at Twitter. I understand it. I use it. But, I just can’t make it bend to
Continue readingA Philosophy Of Tenacity
Success in Marketing doesn’t happen by doing something halfway. You have to be dedicated to the cause. Today, I took
Continue readingThe Ever-Evolving Consumer Evolves (Again)
Does Marketing and Communications change fast enough to keep pace with consumers? It’s becoming more difficult and brands are falling
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