Banner advertising (or display advertising) has a bad rap with consumers, but it’s a driving force in the advertising community.
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Read The Fine Print
Nobody reads the fine print. It’s either too small, too jargon-y, too legalese or too confusing. Marketing (and the brands
Continue readingThe Distraction Of Twitter
It’s going to come to a head at some point soon. We’re all going to realize that Twitter is the
Continue readingBlogging Is Dead (Again)
Did you read the news? Blogging is dead. Mostly because young people are just not that into it. Why go
Continue readingIt's Not Me… It's You
When two people get tired of one another, it doesn’t take long for the break-up to occur. Why should Social
Continue readingWill All Brands Be Open? Should All Brands Be Open?
Social Media did a whole lot more than just connect us all in 140 characters (or less) and through Facebook
Continue readingContent Is Everywhere – The Changing Tide Of The Internet
It’s no longer about sending people to your website. It’s about being at the center of where your consumer is.
Continue readingWhat A CMO Wants. What A CMO Needs.
What a CMO wants and what a CMO needs may not be what a CMO can get (just yet). Being
Continue readingFind Your Vision And Creativity
I want to be Alex Bogusky… and you should too. Forget that fact that Alex was one of the guy’s
Continue readingGet Paid To Watch YouTube, Play on Facebook And Follow Twitter
That’s what I tell young people in school these days, when I’m asked to talk about Marketing as a profession.
Continue readingGood Old Fashioned Values
If we use our traditional values in this now-digital world, we’re going to fall behind… faster. I have the pleasure
Continue readingWhat You Always Need To Remember About The Internet
Your information is not (really) yours… and it’s everywhere. The news last week was littered (once again) with WikiLeaks. In
Continue readingYour 2011 Digital Marketing Reboot
Just how serious is your business about the digital channels? Any other year, I may have used the words “online
Continue readingThe Social Element Is Everywhere
There’s a saying that likes to dance around the Internet. It goes something like this: "all media is social media."
Continue readingThe Pillars Of Killer Content
Brands (and individuals) often struggle with how to create killer content. Since the mid-eighties, I have been looking at all
Continue readingOnline Advertising Sucks
How often do you hear about a traditional mass media company shifting to a "digital first" strategy? Those companies may
Continue readingConsumer Advocate Or Selfish Pig?
Many people run to publish a customer service issue on Twitter, Facebook and/or a Blog, but who really benefits? I
Continue readingThe Digital Marketer's Master Library
What business books should you read if you are looking to up your game in the digital marketing channels or
Continue readingThe Secret To Getting Attention
Brands and individuals spend their time trying to figure out ways to get attention. To get people to care about
Continue readingBrands Cannot Be Human
Can brands be human? Can brands be more human? People tend to shrug their shoulders, roll their eyes or simply
Continue readingVideo Must Become More Social
Make no mistake about it, you can do many social things with online video, but we have to change our
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