Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could
Continue readingTag: brand
Uncoupling Everything
Do the great brands drive you to them or do the great brands put themselves everywhere? The Web used to
Continue readingThe Truth Behind A Massive Audience
The numbers are important. This may come as a shock to many people who have been playing along at home
Continue readingWill A Brands Next Big Move Be A Journalism Department?
Who should own Social Media in the organization? The challenge in answering that question comes from a lack of clear
Continue readingThe Gentle Art Of Service
True story about service: When I’m on the road and presenting at events, I often dine alone – grabbing a
Continue readingMoving People Creates Movements
What is art? It’s a question that has been asked for as long as humans have done acts of creativity
Continue readingWanting Something
How badly do you want something? It’s very interesting to think about the things we want and lay them against
Continue readingThe Mutterings Of Twitter
Brands that are leveraging Twitter to connect with their consumers may be in for a surprise. That feeling of frustration
Continue readingWhat The Next Five Years Will Be About
The next five years will be about direct relationships. Several years ago a leading brand contacted us (Twist Image) about
Continue readingThe Value Of Utilitarianism Marketing
It’s a cluttered world. It’s an even more cluttered Marketing world. Brands still think it’s all about the pomp and
Continue readingHow To Hire A Marketing Agency
The process of hiring a Marketing agency feels old… and somewhat broken. What used to be an experience about finding
Continue readingWhat Do You Call This Thing?
I’m at a loss for words. Years ago, my business partners and I at Twist Image decided to define the
Continue readingThe Drug Of "Next"
The ability to focus is an ability laden with complexity. I’m staring at my iPhone 3GS and wondering why I
Continue readingWhy I Don't Like You
Here’s a true story about Facebook and the "like" button… I was recently having dinner with a very senior marketing
Continue readingControl… That Old Thing
Can brands be in control of their message? About a week after everyone got their hands on the seminal new
Continue readingWhen Is This Going To End?
Quick question: do you believe that advertising spend should match consumption patterns when it comes to media? I sure hope
Continue readingBusiness Social Media
Social Media has some funny quirks. On one hand, it’s about connecting, building rapport, establishing yourself as a recognized authority,
Continue readingThe Art And Innovation Of Listening
It’s never been easier to hear what your consumers are saying about you behind your back. The concept of listening
Continue readingSocial Media Automation, Respect, Credibility And Robots
It’s easy to automate Social Media. It’s easier to automate your online engagement. I’ll caution against it. An online connection
Continue readingDo You Need A Mobile Version Of Your Website?
No. You do not need a mobile version of your website. Creating a mobile version of your website is like
Continue readingF-Commerce – Rise Of The Facebook Consumer
What the Facebook? While visiting Florida last October, I noticed a wall of gift cards near one of the checkout
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