At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer
Continue readingTag: brand
Is Nike A Technology Company?
Episode #300 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #300 – Jaffe And Joel #21 (Across The Sound 21.20)
Welcome to episode #300 of Six Pixels Of Separation – The Twist Image Podcast. This is also episode #21.20 of
Continue readingWatching Me Blog
Blogs are one of the most valuable marketing tools ever created. I believe that. I don’t just say it. I
Continue readingNo Pictures Allowed
I nearly got kicked out of a furniture store yesterday. Apparently, I broke a very strict rule of "no photography"
Continue readingThe Early Days of Hashtag Marketing
Tweet this, get that. It’s disruption marketing at its finest. Companies are now using hashtag marketing strategies as a way
Continue reading10 New Books Worth Checking Out
There is a ton of great stuff that you should be reading. The first quarter of this year is coming
Continue readingRise Of The Indie Brand
The art of marketing is a fascinating beast. Last week, I had the pleasure of delivering the opening keynote address
Continue readingAds Worth Spreading
People hate advertising. How often have you heard that line? Do you believe it to be true? I don’t (no
Continue readingFear And Loathing In Advertising
What a long, strange trip it’s been. There are many who think that advertising as we have known it to
Continue readingDigital Leaders Seeking Digital Leaders
Twist Image is hiring. While I do my best to not use this space to self-promote, the Digital Marketing agency
Continue readingThe Last Temptation Of Social Media
There’s a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or
Continue readingSlimy Sales And Marketing Tactics
Are you a salesperson? How does that sentence make you feel? Most people say that they either hate sales or
Continue readingThe Modern Marketing Agency
Give credit where credit is due. If I was the publisher of Advertising Age and/or AdWeek, I would be paying
Continue readingDigital Tumbleweeds And Virtual Crickets
If you publish online get ready for a lesson in humility. Brands quit publishing content for the exact same reason
Continue readingCTRL ALT Delete Is My Next Book
Warning: self-promotional Blog post to follow… I am very excited to announce that the name of my next book is:
Continue readingBlogging Is Dead… Here We Go Again
Less and less of the Inc. 500 are Blogging. Blogging is dying. ReadWriteWeb‘s post, Blogging Declines Across the Inc. 500,
Continue readingDon't Let Your Brand Be Creepy
It’s important to remember that being transparent is not the same as divulging personal information. We have never seen a
Continue readingA World With No Keyboard And No Mouse
How’s that user experience working out for you? I often ridicule the masses (I know, that’s very snide of me).
Continue readingAnd In The End…
Do you have a morbid fascination with the end? I’m not sure why (but I’m pretty certain that a psychiatrist
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