A new kind of media celebrity is brewing. I can feel it. The main media story coming out of the
Continue readingTag: brand experience
Don't Make Me Hate You
Marketers often think they’re being smart. Most of the time, we’re being very stupid. When you visit your big box
Continue readingHow To Suck As A Brand (With Grace)
There are two trains of thought when it comes to brutal brands: They’re so bad that they don’t even know
Continue readingHow Social Technology Will Save Lives
We’re not going to talk about ice buckets or YouTube challenges, don’t worry. I was at a barbeque this past
Continue readingThe 7 Deadly Sins Of Digital Marketing In 2014
Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority
Continue readingFacebook Proves Us All Wrong (And It's Not Just Facebook)
All too often, we fall victim to a the market of one syndrome. I was on Facebook when somebody I
Continue readingMarketing Fails When You Shift Instead Of Elevate
What are you really doing with your marketing dollars? Digital media advertising is now bigger than TV advertising. I didn’t
Continue readingThe End Of The Dial Tone
Things change quicker than most of us realize. If you speak to marketers about how they are doing in relation
Continue readingThe World Is A Hyperlink
That about sums up the role of marketing today. Last week Google held their Google I/O developers conference. There were
Continue readingThe Marketing Of Permission
Have you ever tried to unsubscribe from an email newsletter? I don’t know about you, but I handle multiple personal
Continue readingThe End Of Customer Service
Now that everyone complains… nobody cares when there is a complaint. There was a time (not that long ago), when
Continue readingThe Porous Web
Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional
Continue readingPlease Track Us
Every brand you like online (Amazon, Facebook, Google and more) are monitoring your every move. Are you creeped out? They’re
Continue readingThe Mobile-Only Strategy Imperative
How long will the personal computer – as we have known it to date- be relevant? If you look at
Continue readingDo Shopping Centers Have A Future?
Retail, consumerism and how we buy has changed in the past few years, like never before. If you speak to
Continue readingOn Death And Dying Brands
The new art of branding. How many painters do you know in your city or town? Not the kind with
Continue readingTo Thine Own Self Be True
Who owns your brand? I don’t mean this in a "does you consumer now control the brand?" kind of way.
Continue readingNo Pictures Allowed
I nearly got kicked out of a furniture store yesterday. Apparently, I broke a very strict rule of "no photography"
Continue readingThe Early Days of Hashtag Marketing
Tweet this, get that. It’s disruption marketing at its finest. Companies are now using hashtag marketing strategies as a way
Continue readingThe End Of Change. The End Of Unusual.
What if everything we see in our New Media world is not one of change? What if there is nothing
Continue readingQR Codes And The Great Lunchbag Letdown
Mobile Marketing professionals are very excited about QR codes and their marketing prowess. I’m a little less excited. In theory,
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