Artificial intelligence is going to change everything. It’s going to change business. It’s going to change marketing. The problem is
Continue readingTag: brand experience
What Makes A Great Brand?
Not a good brand. Not a successful brand… a great brand? In fact, before attempting to answer this question, it’s
Continue readingBe The Brand That You Wish To See In The World
Brands have done a wonderful job of stepping in it over the past little while, haven’t they? Usual gaffs and
Continue reading"Digital Marketing" Is Not The Same As Marketing
Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty
Continue readingThe Way That Content Is Changing Is Not Good For (Most) Brands
Brands think that content will solve their marketing problems. Brands may be woefully surprised as this pans out. There was
Continue readingThe Hard Things About The Hard Thing Called "Digital Transformation"
You can’t throw a marketing professional down a flight of stairs without the words “digital transformation!” tumbling out of their
Continue readingScratch That One Little Customer Itch
Twitter did some thing this week. It was very small. It can have a huge impact. Yes, Twitter is in
Continue readingThe Hot Mess Dumpster Fire That Is Corporate Content
How many brands are creating content that you just can’t wait for? Go ahead. Make a list. I’ll wait. You’re
Continue readingAn Open Letter To Brands: Be Mobile-First. Now.
Dear Brand Leaders, The time has come. I’ve been patient. Your consumers have been patient. Enough is enough. The discrepancy
Continue readingWhat Humans Want Vs. The Chatbot Struggle
Do you think that chatbots are the future? You cannot not throw a marketing professional down a flight of stairs
Continue readingDon't Throw Good Brand Money After Bad
This article could also be called, “who says you can’t go home?” I was in Orlando this morning, presenting to
Continue readingThe Brands That You Live For
I watched the documentary Citizenfour the other night. It was on Netflix. It’s from 2014. It’s a documentary about Edward Snowden. There
Continue readingA Lesson From Facebook That Every Brand Should Learn
How hard is it, really, for your brand to change and adjust to new times? The public answer is, usually:
Continue readingQuality And Speed Don't Have To Collide
“Those are all great ideas, but we need something in market fast.” It’s the toughest part of the conversation, when
Continue readingA More Elegant Question About The Future Of Retail
2017 is starting out with some ugly news on the retail front. Admittedly, it was a strange moment for me.
Continue readingA Clearer View Of Augmented And Virtual Reality
Next week is the National Retail Federation and Shop.org‘s Digital Summit In Dallas. This article was published by Shop.org on
Continue readingWhat The Brand Is… And What It Has Become
The inventor hardly knows what the invention will really be used for. It’s a known turn of phrase, but when
Continue readingThe Art Of Marketing
What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I
Continue readingThe Mobile Gap
At what point, do we surrender to reality? In the past few months, way too many brands have been speaking
Continue readingYou Have To Commit To Marketing
It’s easy to say that something isn’t working. We hear it all of the time (or, at least I do).
Continue readingThe New Broadcaster
A new kind of media celebrity is brewing. I can feel it. The main media story coming out of the
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