Knowing who to reach out to in the media is becoming an increasingly more complex task. Journalists working at mass
Continue readingTag: blogger
Blogging Is Not Dead
Blogging is not dead and all Blogs are not created equal. That was the general message you could pull out
Continue readingStart Your Own
There’s never been a better time to start your own Blog. If you’re keeping score in the social media landscape,
Continue readingBlog Day 2008 – Pick Five
What Five Blogs Do You Read That Move The Needle? Did you know that today is Blog Day? According to
Continue readingNewspapers Are A Conversation But Some Journalists Disagree
A traditional journalist is always going to flare up their own Google Juice when they write a piece titled, I’m
Continue readingDoes A Social Media Vigilante Equal Customer Service Justice For All?
There have been many back channels emails asking me who the "major electronics retailer" featured in my Blog posting, Like
Continue readingThe Secrets Of Self-Promotion – Courtesy Of Wired Magazine
Have you checked out the latest issue of Wired Magazine (August 2008)? It features Julia Allison on the cover with
Continue readingThe Way Of The Keyboard Warrior
All conversations are not created equal. When it comes to Blogs, you might think differently. After all, if I decide
Continue readingMy Conversation Can Beat Up Your Conversation
Have you ever wondered why so many Bloggers and people interested in creating content online obsess and constantly refresh their
Continue readingThe Age Of Conversation
Last year, I missed the boat in contributing to an online book/project called, The Age of Conversation. It’s an assortment
Continue readingSeth Godin Knows Marketing… And More
It’s day two at the CMA – Canadian Marketing Association – National Convention and Trade Show (full disclosure: I am
Continue readingForget Search Results, Google Can Also Show You How To Run A Business
"While the internet is of course available to every company, Google has made major investments to get more out of
Continue readingShop.org Online Marketing Workshop – Web 2.0 University Curriculum
There was some very positive feedback from the two-hour session I ran today at the Shop.org Online Marketing Workshop in
Continue readingHow To Get On Someone's Blogroll
How many requests a day do you get from other Bloggers requesting you to put their Blog on your Blogroll?
Continue reading15 Reasons Why Blogging Matters More Than Ever
Just this week I gave my full-day seminar on Social Media Marketing for IAB Canada – Interactive Advertising Bureau –
Continue readingBloggers Acting More Like Companies And Companies Acting More Like Bloggers
There was a lively discussion last night over dinner here in Calgary. I met up with Doug Walker (World Rock
Continue readingTales From The Fishbowl – The Top Four Shifts In Media
Everybody has multiple customer service complaints. It’s human nature to tell and share a story once you feel that you
Continue readingAnd If You're Looking For The Top 25 Marketing Blogs…
You should definitely check out The Viral Garden where Mack Collier (a "Social Media Consultant) publishes a weekly round-up called
Continue reading10 Best Blogs On Marketing (That Are Not Marketing Blogs)
Marketers can learn a lot from those who do not consider themselves Marketers. In a RSS world where you can
Continue readingBlog Marketing Strategy – Links Or Subscribers?
Did you ever play that game when you were young: you can only choose one… you can’t have both? I
Continue readingA Comment On Comments On Blogs
The concept of whether or not a Blogger should allow comments on a Blog is one of the oldest in
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