SPOS #193 – Media Hacks #26

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Welcome to episode #193 of Six Pixels Of Separation – The Twist Image Podcast. This is also episode #26 of Media Hacks. The Ninja (aka Christopher S. Penn) talks about his new gig at Blue Sky Factory, but the main thrust of the conversation is about what happens to a company when someone with a major personal brand (like Ninja had for the financial aid industry) leaves and starts in another industry? What happens to the brand? How trusted is the personal brand of the individual? Along with that we graze through a bunch of topics from mobile and iPhone apps to the pending launch of the iPad. We even take a sneak peek at where C.C. Chapman won’t be during SXSW (hint: it’s in line waiting to get into parties) and have a chat about the power of email for Marketers (and where it’s going), plus lots more. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #193 – Host: Mitch Joel.

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Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #193 – Host: Mitch Joel.


  1. I just listened to the latest podcast last night on my way home and was thinking about the conversation around the value of email marketing. A couple of thoughts came to mind. First, I am in total agreement on the reality of email marketing. It may not be sexy, but at the end of the day it does work. And when I say it does work, with that statement is the caveat of within reason and while managing clients’ expectations (have to wear the account hat for that one).
    In that vein, I remember attending an event here in Toronto last year. The speaker was Bob Pierson who was speaking about social media, and it was suggested at the time that twitter might replace email as a concept. In my mind, and after listening to the podcast, I think I can intelligently dismiss that outright. And not because like Mitch I am old, but the reality is that regardless of what platform you decide to communicate with outside of email (twitter, facebook, digg, etc) for the most part you are always required to use your email account to register your account with that platform. So like the old Microsoft ad suggests, your email account follows you wherever you go.

  2. Great discussion on email marketing. Chris mentioned email being built on 40 year old technology. Does Google Wave (or something like it) dramatically change the email landscape over the next several years?

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