I don’t know about you, but no New Year’s Resolution has ever worked for me. In fact, even goal-setting has
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Tag: email
Make Your Gift A Real Gift
“A gift for you…” How many times has a brand offered you a gift that was really (and truly) a
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Not Everyone Is A Prospect
The problem and the peril of LinkedIn (and other social media networks). Let’s get this out of the way: I’m
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Multitasking Doesn’t Work. Task Stacking Might.
I can’t multitask. I just can’t. Can you? Successfully? When I try to do two things at the same time,
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Content, Authenticity And The Road To Professional Speaking
Want to speak? Want to produce better content? Want to bring your brand stature up? A couple of weeks back,
Continue readingSix Links Worthy Of Your Attention #414
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingMedia's New Business Model: Surveillance Capitalism
The struggle is real. Brands simply no longer know where to put their money. It’s easy to build a dystopian
Continue readingContent Marketing 2018 – The Next Chapter
What is the future of the content marketing industry? As the saying goes, “change is the only constant” and that
Continue readingHow Did We Do In Content Marketing For 2017?
Can you believe that 2017 is almost done? Your content feed is about to inundated with the classic (and link-bait
Continue readingHow Does The "New Generation" Experience Brands?
TL;DR: they see a brand message. If it resonates, it worked. If it doesn’t resonate, it didn’t work. Maybe that’s
Continue readingAutomated Creativity Is Inevitable (And A Good Idea) – Strategy Magazine Column
You can’t throw a marketing professional down a flight of stairs these days without the words “artificial intelligence” tumbling out
Continue readingWhen Will Instagram Wake Up To Business (Or Should It)?
With apologies to my friends at Shopify, is Instagram the best place to sell stuff online? Building a website is
Continue readingDo Your Consumers Care About Your Digital Marketing? (Really, Really Care)
This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this
Continue readingScratch That One Little Customer Itch
Twitter did some thing this week. It was very small. It can have a huge impact. Yes, Twitter is in
Continue readingIs Technology An Addiction, A Crutch Or Normal For Who We Are?
I’m addicted to my iPhone. There, I said it. Are you? Be honest. This is a tale of two stories.
Continue readingWhat Humans Want Vs. The Chatbot Struggle
Do you think that chatbots are the future? You cannot not throw a marketing professional down a flight of stairs
Continue readingWill The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?
Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it
Continue readingWhy Personal Branding Is Like A Viral Video… And Why It Shouldn't Be
“Personal Brand”… talk about a saying that has become so polarizing. The year was 1997. Business thinker Tom Peters grabs
Continue readingWhere Is Content Marketing Headed In 2017?
Here’s my prediction for content marketing in 2017… The “owned” versus “rented” platform discussion is naturally going to shift to
Continue readingThe Role Of A Marketer (Yesterday And Tomorrow)
Marketing professionals don’t have it easy. The expectation of what marketing can deliver continues to evolve. And, by evolve, I
Continue readingDon't Kill Them With Kindness
How does your brand build a relationship with your customers? There’s been a long-standing saying. It goes like this: Kill
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