No. Clubhouse will not replace podcasting. Hard stop.
Clubhouse is new.
Clubhouse is exciting (for some).
Clubhouse is inaccessible for most (for now).
If you really want to understand what Clubhouse is all about, and the sudden rise in social audio, look no further than my conversation with Jeremiah Owyang: Jeremiah Owyang On The Future Of Social Audio – Live From Clubhouse (Episode #763 of Six Pixels of Separation).
Clubhouse is interesting.
I like the idea of being able to start my own live talk radio program with an audience.
I like the idea of having random (and social) group conversations with people.
I like the fact that I don’t have to shave, get dressed, properly set-up my webcam or fix the lighting.
I like having a platform that allows me to practice new thinking and my live chops at the same time.
I like the idea that it’s new (new is often exciting).
Listen is easy.
Talk is hard.
Moderating a room is a skill.
Engaging in great conversations is hard.
Only seeing someone’s followers can make Clubhouse feel a lot like high school (where are the cool kids at?).
Clubhouse is a full contact sport.
If you’re not moderating a room or speaking in a room, it is near-impossible to build an audience/following (unless you’re already famous).
To make Clubhouse work, you need to spend a lot of time being active in it.
Much harder than a tweet.
Much harder than hashtagging a photo on Instagram.
Clubhouse won’t kill podcasting.
Let’s use the analogy of music:
Recording an album doesn’t replace going to a concert.
Going to a concert doesn’t replace listening to a new album or a song produced in a studio.
Live audio is a thrill.
Clubhouse is interesting.
But it won’t kill podcasting.
There’s much more to it…
This, and other current topics (driven by the questions above) were discussed along with Sam Moonie (Managing Partner/Marketing Practice Lead, Ci2), Tim Nudd (Editor-in-Chief, Muse by Clio) and host Bob Knorpp (always a good human) on the very excellent BeanCast Podcast (which I’ve been fortunate to be a guest on in the past). I don’t know what it is about BeanCast, Bob Knorpp and these other panelists, but there is always “something in the water” when we record these conversations that brings out a lot of stimulating ideas and insights (and some friendly disagreements too!).
Are you ready for this deep dive into the world of media and marketing? Here is: BeanCast #625 – Dynamic Stuff.
For about an hour, we discussed and debated the following topics:
- Facebook and Google dealing with the Australians.
- Digital over-optimism.
- The out of home and social media connection.
- Will Clubhouse replace podcasting?
Take a listen and jump into the fray…
Are you interested in what’s next? How to decode the future? I publish between 2-3 times per week and then the Six Pixels of Separation Podcast comes out every Sunday. Feel free to subscribe (and tell your friends 😉