Categories: Articles

Understanding Blogs By Comparing Them To A Music Fan

Here’s a good comparison to understand what Blogs mean to the online world and marketers. Granted, I’d probably fail any SAT test, but I think this makes some sense:
Surfing over to a website is like buying the CD.
Signing up to get an e-zine or to get news updates is like going to see the band play live (and buying a t-shirt!)
Getting an RSS feed of a Blog or constantly checking out the Blog is like buying the limited edition – remix – live CD/DVD combo, hitting the road in the summer to follow the band’s tour in a Volkswagen Samba Bus, and making sure your fan club membership is in good standing.
It’s beyond giving permission. It’s being truly passionate about something. So much so that you not only seek it out but hope that when there’s news, it’s getting to you first. Blogs and RSS feeds allow people who proactively want to see your message to get it… right away. Pretty sweet.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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