Categories: Articles

November Book and Date Set For Montreal Business Book Club

I had a very interesting dinner last night with Harold Simpkins. Because of the lack of RSVPs for tonight’s Business Book Club (mostly because I had to change the date at the last minute) and because Harold and I both agreed that the book, Harry Beckwith‘s What Clients Love – A Field Guide To Growing Your Business, is such an essential read, we both thought it would be best to postpone tonight’s meeting and discuss the above book on Wednesday, November 10th, 2004 at 6:30 pm – here at Twist Image.
Now you have a lot of time to enjoy this great read and it will give the whole group some more time to digest the goodies that lie within the pages.
I also want you to know that I have discussed with other attendees the structure of the discussions and I will be formulating more formal questions and points to discuss so we can stay focused on the messages from the book.
P.S. – Here’s what Seth Godin has to say about What Clients Love: “Don’t lend this book to a friend… you’re unlikely to get it back.”
As always, if you still don’t have time to read the book, still come down for a great conversation and, if you like, feel free to bring snacks and drinks.
P.P.S. – If you would like to invite friends, colleagues, comrades… just let me know 🙂

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.