Categories: Articles

Power Questions

Just listening to a recorded version of Jeffrey Gitomer’s Asking Power Questions teleseminar that I attended a couple of months back.
“What’s the one word that comes to your mind when I say ‘corporate website’?”
“What are the three most overlooked issues when deciding on a marketing and communications company?”
Serious questions with serious answers that make people “think on the spot” and not buy on the spot. Power questions, according to Gitomer, position you as the person that will always be remembered as the one with the best questions because you care about what your clients’ work is and, more importantly, about how their clients feel about buying from them.
It may be a cliché, but knowledge is power and you get power and knowledge by asking powerful questions.
After fifteen plus year of journalism, you’d think this was obvious to me. I guess you never get too good to always practice and work the basics. It’s all about focusing on the core.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.