Categories: Articles

IAB To The Max

Coming to Montreal this week is the IAB Canada Roadshow, entitled IAB To The Max. The event is being billed as “the interactive event of the year” and was done in partnership with the Internet Advertising Bureau of Canada along with Marketing Magazine.
The Montreal event takes place this Wednesday, November 3rd, 8:30 a.m. at the Paramount Theatre (977 rue Ste. Catherine Street West).
The event will finished by noon, but here are some cool details:
The Keynote Speaker is none other than Geoff Ramsey, CEO and Co-Founder of eMarketer. I’ve presented at events with Geoff – he’s amazing, and his 17 years of advertising experience coupled with his online knowledge makes him “arguably the most respected aggregator of worldwide revenue tracking and trend analysis within the interactive space.”
I will also be co-presenting at this event with the President of comScore Media Metrix Canada on “CMOST/XMOS Recent Research/Lessons Learned” – you’ll have to come down to find out the exciting news about where interactive marketing is making serious in-roads here in Canada.
You’ll also hear from:
Todd Herman who is a “streaming video evangelist.” He’ll discuss media, advertising, pop culture and the Internet as the entertainment delivery device of the future – and the present. Todd is responsible for the advertising strategy, business to business marketing and cross media performance of MSN Video. He also sits on the board of the International Webcasters Association and is a contributing author to The Streaming Media Bible by Steve Mack.
Plus the panel discussion features:

Nicolas Gaudreau, Director of Strategy, Bell.ca
Anna Klim, Interactive Marketing Manager, L’Oreal Canada
Yves Neron, Vice President and Head of Online Brokerage Division, Disnat
Denise Chartrand, VP, Marketing, Air Canada
Jean Gaudreau, President, Charabia Interactif Inc.

Tickets are going fast but can be purchased now for just $75 at: www.marketingmag.ca/interactive

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.