Categories: Articles

Traditional Media Getting New Media Right

Cry all you want that traditional media is dead (and/or dying), out of touch or out of date, but it’s just not the case.

I’m often asked where I find the time to read everything, or where I get inspiration for Blog posts, newspaper articles, business book concepts, speaking topics or ideas for clients. This may shock you, but more often than not, it’s not from a tweet on Twitter, a Facebook status update, a peer’s Blog or even a Podcast. In fact, more often than not, it’s from a traditional news media outlet.

What? How can that be?

Traditional news media outlets still have access to information (and power) that most independent Bloggers don’t have. Their content creators are journalists and story-tellers who know how to pull a story together, and you can be (fairly) certain that the piece is (somewhat) vetted for truthiness. On top of that, many of these traditional media outlets are nervous about their future, so they are allocating space and resources to covering all things new media, technology, marketing, etc…

Here are 8 great traditional media outlets who constantly and consistently have great new media, marketing and technology content…

Advertising Age – Digital.
The Atlantic – Technology section.
CBC – Spark.
The Economist – Science & Technology.
Harvard Business Review – Blogs section.
The New York Times – Business Day – Media & Advertising.
PBS – MediaShift.
The Wall Street Journal – All Things Digital.

What traditional media outlets do you think are doing a great job at covering new media?

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.