It’s not what you think.

It’s not about starting a podcast.
It’s not about posting articles on LinkedIn.
It’s not about streaming live on Facebook.
It’s not about building a following on Twitter…
…or TiKTok…
…or Instagram…
…or Medium…
…or <insert a social media platform here>…
It’s not about getting media appearances.
It’s not about getting famous.

It’s about creating.

It’s about sharing.
It’s about being human.
It’s about connecting.
It’s about community.
It’s about telling stories.
It’s about people caring enough to buy from you.
It’s about people caring enough to buy into you.

First, decide what you like…

…writing…
…creating videos…
…creating audio…
…taking pictures…

Figure out what rocks your rhythm…

…short-form content…
…long-form content…

Figure out what to say…

…what to share…
…what to watch…
…what to listen to…
…what to read…
That last one is the important one.
That last one is the hard one.
That last one is the secret sauce.
The real secret sauce is reading books.
Not the feed.
Not just articles.
Actual books.
The more you read, the more you will think.
That’s where the ideas come from.
That’s where the questions come from.
That’s where the inspiration comes from.
That’s where the conversation comes from.

Then you bleed.

Do it.
Do it now.
Do it often.
Your work will suck.
Then it will suck less.
Then people might care.
Then you keep going…
…until you die…
…until you’re empty…
…until there are no ideas left to share…
…until there are no more stories left to tell…

The likelihood is this:

Your heart will stop beating before that happens.
Your impact will reach more people than it has today.
Your story will impact more than those around you now.
Your story will have a unique voice (your voice).
Over time.
Seth Godin said it best (he usually does).
Drip.
Drip.
Drip.

Now your cup is full.

That stuff in that cup…
…the way it looks…
…the way it smells…
…the way it warms others…
…the way you need to make it…
…the way that others want it…
…the way that others talk about it…
That’s your brand.
Tell your story.

Build your brand.

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