The first step to understanding New Media is understanding the tools of change.
In 2009, I attended the O’Reilly conference, Tools of Change for Publishing in New York City. Now, I’ll be giving a keynote address at the upcoming Tools of Change for Publishing in Frankfurt, Germany on October 11th, 2011. Last week, Joe Wikert (General Manager and Publisher at O’Reilly Media, Inc.) published a video podcast where we discussed everything from book publishing and new media to marketing and whether or not it’s a good idea for book publishers to start putting ads in books.
You can watch it all unfold right here…
Adaptation and in today’s world of business, you either adapt to change, embrace it or geez…you get left in the dust.
Sure it has to fit your business model and it doesn’t mean you jump on all the bandwagon’s but hey, if all you stick to is traditional media, marketing and advertising…my view is that your business is in danger.
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