The Value Of Building Zombie Loyalists For Your Brand

Mitch JoelPosted by

Episode #442 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

Peter Shankman believes that, in the end, customer service is everything. While he is a veteran of the public relations space (we actually met when I was working as an account guy in a PR agency, long before I joined Twist Image), a passionate entrepreneur (he launched Help A Reporter Out), and a multiple-times bestselling author (Customer Service, Can We Do That?! and Nice Companies Finish First), he really loves how technology enables brands to better service their consumers. And, with that, he loves the idea that these customers can not only become loyal to a brand, but how they become willing brand influencers, publishers and word of mouth advocates… for free. But, it’s not really free. The price of admission is for brands to be better (and often great), in a world where most brands still miss the mark. Recently, he published his latest business book, Zombie Loyalists. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #442.