The Super Bowl ads were better than you think.
Advertising has changed. Consumer’s tastes have changed. Advertising is a less important part of the marketing mix. Considering that (and the current political climate), the Super Bowl ads were demonstrably strong. Recently, I discussed this past year’s Super Bowl advertising along with Farrah Bostic (The Difference Engine), Amanda Rue (The Shift/Work Shop) and host Bob Knorpp on the very excellent BeanCast Podcast (which I’ve been fortunate to be a guest on in the past). I don’t know what it is about BeanCast, Bob Knorpp and these other panelists, but there is always “something in the water” when we record these conversations that brings out a lot of stimulating ideas and insights (and some friendly disagreements too!).
Are you ready for this last look at Super Bowl Advertising? Here is BeanCast #531 – Skull Shaver Wins.
For about an hour, we discussed the following topics:
- Super Bowl advertising winners and losers.
- Super Bowl politics.
- Super Bowl millennial impact.
- Super Bowl metrics and distrust.
Take a listen and jump into the fray…