The Super Bowl ads were better than you think. Advertising has changed. Consumer’s tastes have changed. Advertising is a lessContinue reading
Tag: advertising metrics
The Internet Is Not Just Another Advertising Channel
**Advertising Agencies Have Got It All Wrong.** It seems like an easy cop out. In fact, one could argue thatContinue reading
Should Advertising Cost Less?
Not the best question that a marketing professional should be asking, but bear with me on this. The price ofContinue reading
Are Most Advertisers Asleep At The Wheel?
Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place itContinue reading
The Trouble With Online Advertising
Is online advertising any good? Last week, DigiDay ran the news item titled, The Ad Contrarian’s Reality Check. Bob HoffmanContinue reading
No Clicks For You
The early promise of online marketing was that everything is highly measurable… down to the clicks and transactions that followContinue reading
When It Comes To Online Social Networks, Maybe We Have It All Wrong
How many friends do you have? How many people are following you? How many people subscribe to your Blog? WhatContinue reading
A New Way To Buy Advertising
What if everything we knew about buying and selling advertising was about to change? Charlene Li is the co-author ofContinue reading