The Algorithm Wants Relevance… I Choose Ritual

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I’ve been publishing a new episode of my podcast, Six Pixels of Separation – The ThinkersOne, every Sunday since May 22, 2006.

That’s 19 years.
That’s 980 episodes.
No seasons… no breaks… no reruns.

Some weeks, it feels easy.

Other weeks, it feels like shouting into the void.
And still… I do it.
Not out of obligation.
Out of something else… something harder to explain.

I do it (mostly) because I can’t imagine not doing it (if that makes any sense?).

Maybe it’s loyalty to the craft.
Maybe it’s stubbornness.
Maybe it’s the belief that consistent personal excellence still matters… even if the metrics don’t always show it.

But lately, I’ve been asking myself:

Does consistency still matter in a world that rewards relevance above everything?
We live in an algorithm economy.
You’re told to post when it’s trending.
Follow the format.
Jump on the meme.
Be loud… be now… be everywhere.

But here’s the thing I learned during my time in the music business:

The louder you try to be… the easier it is to lose your voice.
That’s what I was thinking while editing this week’s episode of Six Pixels with Steve Pratt author of the new book, Earn It – Unconventional Strategies For Brave Marketers.
Steve said something that stopped me in my tracks:

“Most shows don’t fail because they’re bad… They fail because people give up too soon.”

He’s right.
It’s not about being viral.
It’s about being valued.
It’s about earning trust… episode after episode… post after post… year after year.

There’s a quiet dignity in showing up every week (at least that’s what I keep telling myself).

Not for clicks… not for dopamine… but because you believe in the work.
Because it matters to you.
This conversation with Steve felt like a reflection of how hard this path can be, and why it’s still worth walking.
Because consistency isn’t sexy… but it’s what lasts.

So here’s what I’m wondering:

In a world obsessed with relevance, what does long-term consistency look like for you right now?

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