If you’re thinking about business, it’s easy to be inspired by Netflix. Unless you’re in the movie/entertainment business, then Netflix
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Tag: content creation
Content, Authenticity And The Road To Professional Speaking
Want to speak? Want to produce better content? Want to bring your brand stature up? A couple of weeks back,
Continue readingThe Way That Content Is Changing Is Not Good For (Most) Brands
Brands think that content will solve their marketing problems. Brands may be woefully surprised as this pans out. There was
Continue readingThe Hot Mess Dumpster Fire That Is Corporate Content
How many brands are creating content that you just can’t wait for? Go ahead. Make a list. I’ll wait. You’re
Continue readingContent Marketing As A Profit Center
Content marketing… be careful what you wish for. The water is getting very murky out in the marketing world, these
Continue readingPump And Dump Does Not Generate Great Content
“Let’s share everything. There’s lots of good stuff here. Did you catch that?” Put aside the issue of narcissism (and,
Continue readingJust Say "No" To Content
Learn how to say “no” when it comes to your content. We live in a “content is everywhere” world. This was
Continue readingWant Great Content? Get Better At Conducting Interviews
You see a lot of content. I see a lot of content. Here’s a real scenario: an author comes out
Continue readingWhere Great Content Comes From
This could get gross. You have been warned. Last week, I was lucky enough to have attended the TED conference.
Continue readingGreat Content Is The Least Of Your Worries
If a brand is looking to do something more than traditional advertising, what would be your recommendation? The natural answer
Continue readingFor The Love Of Words
There are people who are true magicians. Not parlor tricks. Not those who try to fool others. Individuals who have
Continue readingThe New Face Of Content Marketing
How much content is too much content when it comes to a brand? It’s a slippery slope for most brands
Continue readingAre Consumers Smart Enough For Smart TV?
Smart TV growth is about to explode. That’s the news out of MediaPost yesterday according to the article: Smart TV
Continue readingThe Mobile-Only Strategy Imperative
How long will the personal computer – as we have known it to date- be relevant? If you look at
Continue readingA Ticket To Discovery
At 5:15 am… My car drove alongside the train track down towards the highway heading to the airport for my
Continue readingDoes This Blog Make Me Look Fat?
Is it just a question of getting the facts straight when it comes to our media? What Blogging brought forth
Continue readingYour Marketing Drivel That Is Supposed To Be Content
What makes content dance? Whether it’s a Twitter feed, a Facebook page or a corporate Blog, I’m often asked for
Continue readingNo More Websites. Only Publishers.
Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online
Continue readingHow To Make Money By Giving Something Away For Free
This Social Media – Web 2.0 world we’ve all come to embrace might well be causing some serious business issues
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