Strategy Trumps Tactics Or Ask "Why?" Not "What?"

Mitch JoelPosted by

When it comes to building anything in the Digital Marketing channels, instead of asking, "what are we doing on Facebook (or insert any other online social network here)?" ask, "why should we be on Facebook (or insert any other online social network here)?" Remember, "what" is a tactic and "why" is the strategy. Tying your strategy into your over-arching business goals will drive real results (and yes, that will make you money).

Following is the second online video we (the team at Twist Image) created in conjunction with the September release of the business book, Six Pixels of Separation. Feel free to watch it and share it (if you find it interesting): Six Pixels of Separation – Mitch Joel – Ask Why:

You can also view the first online video for the business book, Six Pixels of Separation, here: Six Pixels of Separation – Mitch Joel – Keeping It Real.

3 comments

  1. An important point! I assume from the promo that this is a large part of the Six Pixels book. Another wonderful tool for this is John Miller’s “Question Behind The Question” – it’s a direct approach to accountability, rather than marketing, but it comes to me as though accountable marketing (just like anything) is far more effective than slap-dash first aid tactics.

  2. I absolutely love and adore this “question set” Mitch. It is brilliant. Simple, insightful, yet rarely followed.
    Brilliant! Wait did I say that already. : )
    -Avinash.

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