Social Media Marketing Full-Day Seminar Comes To Montreal, Ottawa, Toronto, Calgary And Vancouver

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As part of my commitment to IAB Canada – Interactive Advertising Bureau (full disclosure: I sit on the Board of Directors), I will be teaching my full-day seminar on Social Media Marketing on the following dates across Canada again this year:

– Montreal, Quebec -  March 12, 2008.

– Ottawa, Ontario – March 14, 2008.

– Toronto, Ontario – March 19, 2008.

– Calgary, Alberta – March 26, 2008.

– Vancouver, British Columbia – March 28, 2008.

Here’s how the IAB Canada website describes the day:

"The Interactive Advertising Bureau of Canada’s new Intensive, One-Day Course In Social Media Marketing, is a full 8-hours long, and is designed to simplify and demonstrate the many new channels of marketing, advertising and communication that make up the Social Media and Web 2.0 space.

Attendees will learn about Online Social Networks, RSS, Tags, Consumer Generated Content, Blogs, Podcasts, Wikis and Virtual Worlds – and more importantly, how to leverage these marketing channels for optimal results."

Here’s what I’m looking for: if you’re reading this Blog, you get the space. You’re listening. You’re adding value. You’re a part of the community. Please pass this information on to someone (in your company, a client, someone who has asked a question about Social Media or Web 2.0) and encourage them to register. There’s constant Blog chatter about breaking out of the fishbowl, and getting beyond the navel-gazing. This full-day Social Media Marketing Seminar will give all attendees a glimpse of the many tools and channels they can use to better connect, and how Marketers are using them – from Marketing and joining to creating their own environments.

If you don’t live in Canada, check to see how far you might be from one of these cities, and try to make your way to the session. I’ve said it before, and I’ll say it again: everything I know about these new channels – from stats to usage to best practices – are included. By the end of this full-day seminar, you’ll know everything I know… and you’ll be ready to do it.

I also come into town the night before, so if there’s a desire for a Geek Dinner, tweet-up or meet-up, please let me know.

I hope you’ll help me to spread the word about these seminars… it’s the only way we’re going to grow this industry, and build more credibility.

You can check out the full course outline and get all the information here: IAB Canada – Social Media Marketing Full-Day Seminar.


  1. This is a fantastic course and I highly recommend it for anyone even remotely interested in Social Media. Whether you’re a newbie or a veteran to this space, you will come away with something valuable. I attended the summer session last year and came out totally pumped up and full of actionable ideas.
    Mitch, I’m obviously a fan of yours, and it’s because I attended this seminar that I got really excited about social media and the online space again after 10 years in the industry. For that I thank you!

  2. I really, really, really (really, really!!) wish I could make it to the Ottawa one! However, I don’t think it’s in the cards for me. I will definitely tell everyone I know.
    And I would love to do some sort of meet up the night before! I can think of a few people of the top of my head that would be up for it.

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