Who would know better how to make an online video go viral than the person who is being paid to watch for trends on YouTube?
That’s the job of Kevin Allocca. He is YouTube’s trends manager and he sees what goes up (and what never makes it…or stays down). Is there a formula for viral success? In short, no. Are there trends that you can see when something does go viral? Absolutely. In this TED Talk, Allocca spends a little over seven minutes walking us all through the fascinating world of YouTube, viral videos and the longevity of a meme. Tell me you don’t have seven minutes of free time?
Here’s why videos go viral…
What do you think? Is Allocca on to something?