Categories: Articles

Print Is Not Dead

We tend to lump all industries who rely on print in the same (soon-to-be-extinct) boat as the newspaper industry.

Those who have been playing along at home know that we’re not quite ready to order the tombstone on newspapers (or the print industry), but the world is shifting, moving and changing at a rapid pace. Don’t believe me? Check out the upcoming digital edition of Wired Magazine (Is This The Future Of Publishing?). Along with that, Samir Husni (also known as Mr. Magazine), posted this interesting initiative from the magazine industry: YouTube – Magazines – The Power To Print.

Be hopeful. Be cynical.

Everything is "with" not "instead of". It’s stupid to think that Twitter, YouTube, Facebook, etc… is the reason that the magazine industry feels that it has to defend what it is (along with some interesting stats). I love magazines. I love the content, design, look and feel (and yes, even the advertising), but there is no doubt that the magazine industry is going through tremendous change and flux (even with the great numbers they’re pimping in this video). The opportunity is there for the magazine industry (much like it is/was for the music industry, newspaper industry, film industry, book publishing industry, etc…). The question (as is always the case) is:

Will the magazine industry be able to see these New Media channels as an opportunity to evolve and grow?

(side note: on Samir’s blog post, Start spreading the news: Print is NOT dead…, there was a comment from Jen: "If this story is best told in print, why are they telling it on a YouTube video?")

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.