It’s not as absurd as you might think. Stop and think about it for just one minute. As the price
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Tag: print
Six Links Worthy Of Your Attention #411
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue reading7 Steps To A Better Interview
Candidly, there’s a lot more than seven, but its a start. I can’t tell you how many interviews I’ve been
Continue reading"Digital Marketing" Is Not The Same As Marketing
Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty
Continue readingLet Twitter Tweet (And Be)
Forget what you think that you know about the business world for a moment. If I pulled you aside and
Continue readingContent Marketing As A Profit Center
Content marketing… be careful what you wish for. The water is getting very murky out in the marketing world, these
Continue readingThe Easiest Way To Navigate This Media Minefield
It turns out that nobody knows what’s what when it comes to the media anymore. Who do you trust for
Continue readingWhere Does Amazing Work Come From?
Every brand wants amazing work. Every agency wants to create amazing work for the brands that they represent. It doesn’t
Continue readingWhat Is Your Media Really Trying To Do?
That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old
Continue readingIs Bethany Mota The Future Of The NewFronts?
Maybe we’ll just stop calling them 30 second spots in the future? What would the world of advertising be like
Continue readingThe Future of Media Is Beyond The Screen
Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that
Continue readingFear And Loathing In Advertising
What a long, strange trip it’s been. There are many who think that advertising as we have known it to
Continue readingThe Digital Push Pushes On
You can bet I’m going to sound the trumpets any time online advertising makes an impressive move. On January 19th,
Continue readingThe Internet As Your Birthright
As much as democracy and the right to a fair trial, so too is connectivity and access to the Internet.
Continue readingThe Media Disruption Within
One media channel always accuses another media channel when either popularity or advertising within the channel begins to wane. Before
Continue readingGetting A Fix On 13 Great Media Voices
Marketers are a pretty quirky bunch. We love reading about what we could be doing better. We love reading about
Continue readingPrint Is Not Dead
We tend to lump all industries who rely on print in the same (soon-to-be-extinct) boat as the newspaper industry. Those
Continue readingMarketers Miss The Mark With Twitter
How long has it been since we had a, "Twitter is dead" article? AdWeek published the article, The Tweet Hereafter,
Continue readingPeople Will Pay For News Online… Just Not A Lot Of People
The days of scoring record profits – year on year – for traditional publishers may be coming to an end.
Continue readingGoogle Takes Another Swipe At Newspapers And Magazines With Fast Flip
Traditional print media companies got the Internet all wrong. It started off in the wrong place and it seems like
Continue readingBenchmarking The Internet Against TV
Whenever you attend any kind of marketing conference (be it for the Internet or a general marketing session), the one
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