Pick Up The Phone

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I was just floating around some of the RSS feeds I have not had the time to review over the course of this week and up popped, what could well be, the best reason to Blog I have heard in a while.
Here’s how I came to the quote: I was at HorsePigCow from Tara Hunt, which lead me to Scripting News by Dave Winer who was discussing some sort of mixup between Robert Scoble of Scobleizer and his meeting with Amazon.
Here’s the zinger from Winer:
“To me, asking why you should use blogs is like asking why you should answer the phone.”
It reminded me of this great quote from Jackie Huba of Church of the Customer:
“I see no reason for any company not to Blog – unless they’re sleazy. Every company needs a feedback system, and the easiest way to do that is through a Blog. It’s almost a truth serum.”