Montreal Business Book Club – Summer Reading List

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There will be no July session for The Montreal Business Book Club. We’re taking a summer vacation. The Montreal Business Book Club will return in August 2006 – look for the date and the selection of the month in the coming weeks.
In the meantime, here is The Montreal Business Book Club summer reading list (in no particular order). These books are always enhanced by a cold beverage.
Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising by Joseph Jaffe.
Experience the Message: How Experiential Marketing Is Changing the Brand World by Max Lenderman.
The Greatness Guide: 10 Best Lessons Life Has Taught Me by Robin Sharma.
The World Is Flat: A Brief History of the Twenty-First Century by Thomas L. Friedman.
A Whole New Mind by Daniel Pink.
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven Levitt and Stephen J. Dubner.
The Laws of Lifetime Growth: Always Make Your Future Bigger Than Your Past by Dan Sullivan and Catherine Nomura.
Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money by Jeffrey Gitomer.
– Brand Gap, The: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier.
Never Eat Alone: and Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi and Tahl Raz.
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble and Shel Israel.
Am I missing any gems? Feel free to add you business book suggestions in the comments below.
Happy Reading.


  1. I would like to recommend a great business book. It is called: HARD MONEY: Where to go When The Bank Says No. Its just been published by Barber’s Chair Press and its a dynamite book about alternative financing.
    If you can’t find a copy, call Barber’s Chair Press at 303-322-1754.

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