Metaverse, Virtual Celebrities, NFTs And The Future Of Entertainment

Your digital media catch-up is right here.

Every Tuesday – for just a few minutes – I join Heather Backman (my old buddy from her days on CHOM FM) on the air at Jack 103 (Rogers Sports & Media) to give a quick blast about the current state of technology, media and Internet culture. We’re calling the segment Tech Tuesday (and we do it in just a few minutes).

What is Tech Tuesday?

If you ever find yourself wondering… What, exactly, is the point of TikTok? How can I make myself look better on a Zoom? Reddit? What’s that about? How do I help my kids be safer online? Who’s the latest creator and streamer that I should be checking out?

You are not alone.

This is what Heather Backman and I discussed this morning over on Jack 103 FM for a couple of minutes:

Universal To Develop ‘Virtual Identities’ And NFTs For Its Artists In Partnership With Avatar Tech Firm Genies – Music Business Worldwide.

Things might get weird. The music business – in an unsurprising way – is doing everything that they can to get involved in the NFT and virtual world space. In short, if Kanye wants to show up at a virtual concert, the music biz wants to ensure that it’s “actually” the real/virtual Kanye. So… get ready for that and even avatar wearables for their fans (think authorized virtual concert shirts and paraphernalia) and this “persistent virtual representation of themselves across the metaverse to engage with fans in expressive and authentic ways.”  Can we imagine a day and age (in the not too distant future) that a band like Coldplay might be playing live in your town while – at the same time – a completely different virtual tour is happening (and you buy different and unique t—shirts for each show).

“UMG’s artists will have the ability to release exclusive avatar wearables for their fans to collect and use to outfit their own avatars in the metaverse… ‘UMG continues to lead and unlock what is possible with Web3 and virtual economies. With our Genies partnership, we created an ideal framework and toolkit to empower our artists in the evolving digital universe.’”

How virtual and metaverse do you want your entertainment to be?

App of the Week: Vocal Remove and Isolation – This free online application will help remove vocals from a song, and then create a karaoke version using AI.

Once the segment goes live on Jack 103, I will post it here for you to listen in, learn, share and engage….

https://api.soundcloud.com/tracks/1178315161

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