Market What Works. Get Schooled… Seth Godin Style

Mitch JoelPosted by

Are you interested in taking a very modern course in marketing?

With each and every passing day, I get a handful of emails asking me who offers up the best course in marketing. Up until today, I wasn’t sure that I had the best answer to give. I do now. And, you can thank Seth Godin (who else?) for that. Seth loves to push buttons (poke them?). He loves to provoke with his myriad of brilliant business books (you have read Purple Cow, Linchpin, The Dip and all of the other ones, haven’t you?), his daily kernels of deep wisdom on his blog always inspire and force you to think, and now, he’s teaching a course (actually, this is his second one). He calls it a workshop, but trust me, it’s a course. A deep and rich one that is full of powerful information.

What does modern marketing look like?

Seth teamed up with Skillshare to launch The Modern Marketing Workshop. It’s a course aimed at marketers – at all levels, for all types of organizations. If you’re trying to understand where great ideas come from, how to connect in a more direct and profound way with your customers, and – most importantly – how to market what works, then this course is for you. Listen, if you have been following this blog for any semblance of time, you know two things about me: One, I am an unabashed fanboy of all things Seth Godin. Two, I don’t shill for anyone unless the value of the product far outweighs the price. Unless it’s something I one hundred percent believe in and think that everyone should be checking out. Here’s why Seth created this course from the man, himself…   

"Marketing has changed more in the last 20 years than any other business discipline. Far more than accounting, manufacturing, or management. Why are we relying on the same-old traditional textbooks? Why are CMOs cornered into decisions that make no sense? Why do leaders still talk about marketing and advertising like they’re the same?… It turns out that just about everything we learned in school, just about everything our boss, our board and our co-workers believe about marketing is out of date. The new course includes videos, new ebooks, worksheets and more (more than 75 pages of brand-new material and many hours of discussions and projects for you and your team.) I hope you’ll devote the time to really dive into it, and you’ll challenge your peers to do it with you."

I’m in on this course… are you?

It’s not free, but it’s only $19 (which, is as close to free as you can get, if you consider the professor and the quality of which he creates any form of content). This just seems like the perfect course for everyone in marketing to take, to do the hard work along with, to share with their team members and, ultimately, to make marketing (as an industry) that much better.

Check out the video promo below and sign up before it’s too late: Seth Godin’s Modern Marketing Workshop.

An Online Skillshare Class by Seth Godin

2 comments

  1. I jump at every chance I get to learn from Seth.
    I’ve read every word he’s written (even the old stuff) and a lot of it more than once. I was lucky enough to learn directly from him for a period of time.
    And when courses like this come out, I still sign up and devour them.
    Even though I’ve listened and read everything he puts out, I still find new nuggets all the time.
    Sometimes I hear something in a new way.
    Sometimes it’s the 17th or 31st time I hear something from him and it finally sinks in or I see how it applies to my current project.
    Like Mitch said, $19 for this is basically free.
    It’s more valuable and more relevant than any business school or MBA course on marketing.
    This is a steal.
    Ignore it at your own peril.

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