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From AI Hype To AI Hate?

The AI backlash has arrived… much faster than expected?

And honestly… how could anyone be surprised? For the better part of the past two years, the public conversation around artificial intelligence has sounded less like an invitation to the future and more like a warning shot of a dystopian hell that feels designed to destabilize most people while enriching a small handful of companies and individuals. We’re being told that AI could replace millions of jobs. We’re being told that entire categories of knowledge work may disappear. We’re being told that young people are entering a workforce that may not exist by the time they graduate. We’re being told that AI could damage critical thinking, flatten creativity, flood the internet with synthetic garbage and maybe… if you listen to the more dramatic voices in the industry… even threaten humanity itself.

Yikes… and that’s before we even get to the environmental concerns.

Massive data centers. Huge electricity demands. Water usage. Rising infrastructure costs. Entire cities and states now debating what happens when AI companies consume enough power to impact the grid itself (and does anyone think that this means electricity will be more affordable at that point?). Layer on top of that the growing sense that the leaders and companies building and controlling these systems are concentrated inside a tiny cluster of massively wealthy technology companies and billionaires… and suddenly the emotional reaction starts making a lot more sense.

This is not just a technology story anymore… it’s becoming a cultural story.

Axios recently noted that if AI were a political candidate, it would currently be losing in a landslide. You can feel the cultural mood shifting in real time… just think about how people are talking about AI over coffee with friends. More recently, we’ve seen multiple instances of students booing pro-AI commencement speeches. Growing public distrust. Young people openly questioning whether the future economy even has a meaningful place for them. The emotional tone around AI is changing from fascination to suspicion… from curiosity to resentment.

And it’s surprising that the tech industry continues to misread this… or they’ve fundamentally underestimated how threatening this future feels to everyone outside of Silicon Valley?

For years, Silicon Valley operated with an almost default assumption that technological progress is always perceived as social progress. What’s weird at first becomes the norm they always envisioned. Faster, cheaper, more efficient meant better. The smartphone made life feel more connected. Search engines made information feel more accessible. Social media… well… even social media initially felt super-empowering before the darker tradeoffs became obvious.

AI is arriving differently.

To many people, it does not feel like a tool that helps them become more capable (which is how I use it/see it). It feels like a tool being built to make them less necessary. That’s a very different proposition. Especially when the loudest voices promoting the technology are often simultaneously discussing layoffs, automation, productivity gains and the end of traditional work while their net worth multiplies. It creates a strange contradiction where the same industry telling people not to fear AI is also constantly explaining how profoundly disruptive it will be to their livelihoods (which is often attached to that person’s sense of value).

How exactly did we expect the public to react?

Particularly younger people. Imagine graduating into a world where you are being told most of you will not work within the field that you got your degree in and most of you will be under-employed (meaning you leave college and get a job that doesn’t even require a college degree). That your skills may already be replaceable… your future competition may not be human… and the companies building these systems are becoming exponentially wealthier while requiring less of you. That message is not one of optimism… it feels existential and increasingly unavoidable.

And the bigger irony is that I’m actually optimistic about AI in the long term.

I think these tools will create extraordinary new capabilities. I think they will unlock new forms of creativity, medicine, education, entrepreneurship and scientific discovery. I think many people dramatically underestimate how much AI could increase human potential rather than simply replace it. But optimism about the technology does not mean we can ignore the rollout… and the damage that comes along with it… and at what cost?

What we are seeing is that AI is increasingly being culturally framed as extraction instead of empowerment… no matter how big the valuations and capital expenditures get.

Especially in a moment where trust in institutions, corporations, media and elites already feels historically fragile. AI is arriving inside a culture that already feels economically anxious, socially fragmented and psychologically exhausted. Into that environment comes a technology whose loudest advocates sometimes sound like they are simultaneously selling utopia and warning everyone about levels of extinction. For most, it’s those types of headlines (which also doesn’t help) that are not comforting. The best technology adoption happens when people believe (through other people’s shared experiences) that the future being built includes them and is a better place. If AI continues to feel like something being done to people instead of something being built with them… for them… this not-so-surprising backlash may not just continue…

It may become the defining story of the entire AI era.

This is what Elias Makos and I discussed on CJAD 800 AM.

Before you go… ThinkersOne is a new way for organizations to buy bite-sized and personalized thought leadership video content (live and recorded) from the best Thinkers in the world. If you’re looking to add excitement and big smarts to your meetings, corporate events, company off-sites, “lunch & learns” and beyond, check it out.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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