Forget ROI. Focus On ROR (Return On Relationship).

Mitch JoelPosted by

Episode #443 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

A lot of people follow Ted Rubin. I’m not just talking about his 250,000-plus followers on Twitter. Over the years, he has spent his fair share of time working with both brands and agencies at the intersection of technology and marketing. If you go back even further, Ted worked with Seth Godin at Yoyodyne (which was acquired by Yahoo back in 1998). Ted has watched the Internet change business from the front lines. Since those early days of watching Seth develop his thinking on permission marketing and beyond, Ted has developed his own deep and rich philosophies on what businesses must do to be competitive. He shores up a lot of his thinking under the banner of, Return On Relationship (also the name of his business book). Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #443.