Explosive Customer Growth

Mitch JoelPosted by

Episode #479 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen to.

The challenge with any business (the ones that are digital… and the ones that are not) is getting a consumer to not only pay attention, but to become a customer. Even then, getting someone to buy from you once is not the same as getting them to buy from you frequently. It’s a busy world, and the push for a consumer to try something new is everywhere. Gabriel Weinberg is the founder and CEO of DuckDuckGo. If you think you’re in a competitive business, DuckDuckGo is a search engine that doesn’t track you, but it’s hard to compete in a Google world. Before entering the search world, Weinberg was the cofounder of Opobox, which was sold for $10 million. Now, a major book publisher is releasing a newer version of the book he co-authored titled, Traction – How Any Startup Can Achieve Explosive Customer Growth. Originally, he self-published the first edition of Traction, and – using techniques from the book – managed to sell over 35,000 copies across three printings, now with 160+ 5-star Amazon reviews. Enjoy the conversation… 

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Mirum Podcast #479.