I just noticed that the CMA – Canadian Marketing Association – website has posted a revised book review that I wrote for Life After The 30-Second Spot – Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising by Joseph Jaffe in their Book Review Forum section.
I had originally done a book review for Life After The 30-Second Spot on this Blog as part of Jaffe’s his UNM2PNM – Use New Marketing to Prove New Marketing program.
You can view the Mitch Joel Blog book review here: Life After The 30-Second Spot Book Review.
And you can check out the newly published CMA – Canadian Marketing Association version here: Life After The 30-Second Spot – Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising.
More reviews of marketing and other business books to follow.