Categories: Articles

Amp Up Your Online Video Knowledge With Mark Cuban

Marketers don’t know that much about online video. We think that we do. We don’t.

That statement is not meant as a slight. Online video has a lot of opportunities for brands that transcend the advertising model and mindset. Most marketers still live and breathe in the advertising realm. There are big deals at play, and it’s hard not think that YouTube is quickly becoming something as important as television. The question: is the content just as good? Where does the best video content now play? Love him or hate him, Mark Cuban has a breath and depth of knowledge into what is happening with the Internet, online video, YouTube, Netflix and what could be. He believes (and it’s an important thought) that with everything that has happened online, TV still has the best content with the most focused viewers. At the recent Code/Media conference, he spent about thirty minutes discussing the current state of online video. It’s captivating (because Cuban is a wise and fast-talking brain who knows how to provoke), and it’s educational for most marketers who spend their days thinking about either making a viral video or buying up some pre-roll space.

Mark Cuban at ReCode on the future of online video, YouTube and television…

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.