1. Fables of Fortune – What Rich People Have That You Don’t Want (Richard Watts) – great book on human psychology and our relationship with money.
    Getting More – How to Negotiate and Achieve Your Goals in the Real World (Stuart Diamond) – not a cheesy sales book on negotiation, the book covers all sorts of human negotiations that Diamond has taught for the last 20 years teaching negotiation. Here is his talk at Google ->

    The Founder’s Dilemmas – Anticipating and Avoiding the Pitfalls That Can Sink a Startup (Noam Wasserman) – $20 and 2 hours to learn how to avoid millions of dollars in mistakes? Well worth the investment for anyone building a startup.
    Thanks, Mitch. Keep leading.

  2. I would recommend “Incognito: The Secret Lives of the Brain” by neuroscientist David Eagleman.
    I have to admit though, I love reading about the brain and how it works.
    For more details, see http://www.eagleman.com/incognito
    From the dust jacket:
    Most of what you do, think and believe is generated by parts of your brain to which you have no access. Here’s the surprising story of the non-conscious brain and all the machinery under the hood that keeps the show going.

  3. This may sound crazy, but I’m currently deep into the first Game of Thrones book. I am still working my way through Michael Hyatt’s Platform, and Gini Dietrich’s Marketing in the Round, but I wanted a sorbet…a palate cleanser…so, Game of Thrones. Completely irrelevant to anything serious, fantastical, and frivolous.
    However, what it’s done is remind me how much I love big chunky fiction. So, my recommendation to marketers is to find a big irrelevant book once in a while and enjoy. It’s good for the soul. It sets the refresh button on your busy brain.

  4. Thanks for sharing this books. You can’t really imagine the ideas that you can get from something that seemed out of place. I think a lot of people get their fresh ideas from them at times.

  5. Thanks for this list, Mitch! I’ve only read Steal Like An Artist off of this list. I would add an author I first learned of via your blog. When you talked about Sherry Turkle’s TED talk Connected…But Alone I immediately went and watched it. And again. And again. I was so moved by Sherry that I ordered her book, Alone Together. It is an amazing read and explores our connection to and through technology. Kind of scary knowledge to put in a marketer’s hand, actually. And I just finished Sam Harris’s Lying…and Pressfield’s Turning Pro. Both amazing.

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