Marketers are a pretty quirky bunch. We love reading about what we could be doing better. We love reading about
Continue readingTag: television
The Pending Digital Disruption
How many times a week do you hear someone say, "it’s a shame what happened to the music industry?" or,
Continue readingBuying A Newspaper And Free News
Would you buy a newspaper? When word got out that the Montreal Gazette was being put up for sale along
Continue readingMarketers Miss The Mark With Twitter
How long has it been since we had a, "Twitter is dead" article? AdWeek published the article, The Tweet Hereafter,
Continue readingJust Grazing
Many people felt that the advent of television was going to kill everyone’s attention span. Many feel the same way
Continue readingHunting For Success
What is it that drives people to create a compelling Blog, to be active (and genius) on Twitter of Facebook?
Continue readingEmbracing The New Business Of New Media
Last week, the 2010 International Consumer Electronics Show (CES) wrapped up in Las Vegas. CES is the seminal annual event
Continue readingGoogled!
Ken Auletta is the author of Googled – The End of the World As We Know It (which was published
Continue readingMedia Purgatory
Media Purgatory. Maybe that’s exactly where we are at this specific moment in time. According to Wikipedia, "Purgatory is the
Continue readingVideo Games Are The Newest Cable Channels
Trying to understand the real size and scope of the television viewing audience is near-impossible. Even with all of the
Continue readingThe Trigger Finger
If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is
Continue readingHow To Avoid Bad Television
One of the best (and easiest) ways to avoid bad television, is to watch good television online. Yes, there is
Continue readingEmbrace The Serendipitous Nature Of Marketing
If all you ever do is set-up your own Google Alerts and only follow Blogs and news sites that are
Continue readingThe Myth Of Digital Literacy
In the old days, it was pretty simple: being able to read and write made you a literate individual. Now,
Continue readingKilling Something Before It Even Begins
Let’s face it: when a new way to communicate and connect comes along, the mass population is quick to dismiss
Continue readingBenchmarking The Internet Against TV
Whenever you attend any kind of marketing conference (be it for the Internet or a general marketing session), the one
Continue readingAsking For Help
Human beings have a tendency to want to help one another. When push comes to shove (it can be an
Continue readingTime To Learn
Sadly, most people stop reading books after they graduate from university. They don’t really learn anything new unless they take
Continue readingWe're All Here For The Same Reason: To Kill Time
Do you go online for business? To do research? To buy stuff? To influence others? According to a recent news
Continue readingWhere The Marketing Budgets Are Going
"Traditional Marketing Budgets Lose to Interactive." That was the title of the news item from MediaPost‘s Research Brief today. "According
Continue readingWhen Less Is More
When the rules change, sometimes the ways in which companies are paid needs to change as well. This is becoming
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