Do you go online for business? To do research? To buy stuff? To influence others? According to a recent news
Continue readingTag: television
Where The Marketing Budgets Are Going
"Traditional Marketing Budgets Lose to Interactive." That was the title of the news item from MediaPost‘s Research Brief today. "According
Continue readingWhen Less Is More
When the rules change, sometimes the ways in which companies are paid needs to change as well. This is becoming
Continue readingLife During The 30-Second Spot
The TV industry is about to go through some very dramatic changes. Yes, people have been saying that the Internet,
Continue readingIt's Not A Numbers Game (But It Is A Numbers Game)
Having several thousand people following you on Twitter is not going to save your business. It’s also going to be
Continue readingOnline Social Networking Is Good, Clean Fun
Online social networking is not just good in terms of connecting and growing your personal network and business. It’s also
Continue readingStep Away From The Desk
The idea of the Digital Nomad (now, also an online community courtesy of Dell) has been lingering and pushing forward
Continue readingI Like To Watch… And So Do You
How is your screen time spent? Online? TV? on your iPhone? The common thought – especially with those engaged in
Continue readingGet Out Of Your Own Way
Here are some of the more common things you probably hear about New Media, Digital Marketing and Social Media: –
Continue readingStupid, Stupid, Stupid
Online social networks are making you stupid. They’re also going to make the next generation of kids stupider too. That
Continue readingMass Media Lazy
Sometimes you don’t want to leave any comments on a Blog, respond to a Twitter message, update your Facebook status
Continue readingWelcome To The Sixty Second News Cycle – Death To The 24 Hour News Cycle
The news cycle has changed so much in the past five years. This has had a direct effect on Marketing
Continue readingBreaking News On The Internet
Media is changing much faster than you think. Today, Pew Research announced that the Internet has overtaken Newspapers as a
Continue readingBad TV
How long does it take for you to find something good on TV? You could spend more hours just watching
Continue readingTV Viewing Is Down As Internet Usage Continues To Rise? Not Exactly
TV viewing is the highest it has ever been. The average American watches about 142 hours of TV a month
Continue readingLiterally Creative
Who needs mash-ups when you can create you own style of music video based on something already popular? Whether you’re
Continue readingWhen 46% Of The CBS TV Audience Watch Their Shows Online, You Know The World Is Changing
I’m sort of a statistics geek. I love hearing crazy things like 46% of CBS‘ TV audience watch the network’s
Continue readingWill Addressable Advertising Make TV Ads Better… Or More Like The Web?
I have a stack of articles to read. They all sit in a black folder that resides in my backpack.
Continue readingPrime Time Is All The Time
The New York Times ran an article today titled. In the Age of TiVo and Web Video, What Is Prime
Continue readingNew TV Shows Coming To An Xbox Near You
Traditional Marketers sit and stare at the changes taking place in the Marketing world. Here’s the raw truth: they think
Continue reading12 Ways To Move The Social Media Conversation Past The Converted
If we’re all trying to get more people to read Blogs and listen to Podcasts, but our core audience is
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Never another podcast episode or article 