Shopping is a social activity. You would think that retailers would be running to figure out everything they can (and
Continue readingTag: social media
Blogs Have Influence Beyond Search Engine Optimization
The default reason to listen and follow Blogs when all other convincing fails is that Blogs rank high in natural
Continue readingWhy Invest In Social Media?
"When asked at Gartner Symposium/ITxpo 2008 whether brands should bother engaging with customers through largely unproven digital methods such as
Continue readingTwitter For Business Works
Twitter is an essential business tool if you build community and trust. Most companies can’t see beyond, "how do we
Continue readingTwitter Is The Ultimate Tease… Does Your Content Tease?
If you want traffic you have to be a sensationalist. If you’re not making National Enquirer tinged headlines or content,
Continue readingDelete This
Would you mind if this Blog post was deleted? Would you mind if your comments were deleted? Would you mind
Continue readingWhen Customers Attack, They're Not Doing It Online
Only 7% of customers who had a problem while conducting an online transaction shared their experience on a Blog or
Continue readingGood News In Bad Times For Digital Marketing
65% of Chief Marketing Officers and marketing executives said that because of the troubled economy more of their money will
Continue readingYou Are Expected To Have A Social Media Presence
"93% of online Americans say companies should have a social media presence and 85% believe these companies also should be
Continue readingSelling 2.0 – Let The Customer Do The Communicating
What does it really take to sell something online? Think about this for two seconds: You go to your favourite
Continue readingBlogging Is Not Dead
Blogging is not dead and all Blogs are not created equal. That was the general message you could pull out
Continue readingPodcasting Is Not Dead
Podcasting Is Not Dead… In fact, It’s just getting started. That pretty much wraps up the sentiment most had after
Continue readingPodCamp Montreal 2008 Starts Now
In just a few hours PodCamp Montreal 2008 begins. This is going to be an exciting weekend of unconference excitement
Continue readingYou Can't Buy Community
It’s not possible for your brand to sell anybody anything in an online social network. (unless all you’re doing is
Continue readingSocial Media And The Reluctant Retailer
Do you think retailers are really embracing the digital channels and making them work? If converting a browser into a
Continue readingThe Ultimate Digital Marketing Course
The problem with Digital Marketing is that it can’t be taught at the university level. Between trying to find educators
Continue readingThe Agency Of The Future Is…
The Agency of the future is the Digital Marketing Agency of today. (but that’s not how they spin the news).
Continue readingStart Your Own
There’s never been a better time to start your own Blog. If you’re keeping score in the social media landscape,
Continue reading6 Ways To Get More Involved In The Marketing Community
The only way you’re really going to grow your business, get your next big promotion or land that perfect marketing
Continue readingBe Amazed
Every time you try an application or even get online be amazed that it works at all. Think back to
Continue readingThe Best Practices In Social Media Marketing Writing Project
Are there best practices in Social Media Marketing? Marketers struggle to come up with answers because Social Media is still
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Never another podcast episode or article 