It’s all about the basics. You know this. Your business knows this. To build a brand… you must know this.
Continue readingTag: personalization
Is Amazon The Creepiest Company In The World?
Today we celebrate ghosts, ghouls, goblins, witches, monsters and… Amazon? Happy Halloween! Get ready to sugar overdose on mini Snickers
Continue readingFor The Love Of Marketing, Let's Stop Talking About Artificial Intelligence
Artificial intelligence is going to change everything. It’s going to change business. It’s going to change marketing. The problem is
Continue readingThe Billion Hour YouTube Rabbit Hole (And It's Growing)
It can often be a sad state of affairs. I don’t know about you, but when someone send me a
Continue readingWill The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?
Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it
Continue readingConsumer Trust Is Not What You Think It Is These Days
What is the number one reason that a customer is loyal to a brand? Some might think that it’s all
Continue readingProgrammatic Advertising Creative. Winter Is Coming.
Software eats the world. Statements like that are all fine and dandy, until they start hitting a little too close
Continue readingLove Your Brand
Let’s not forget about brands. Let’s not forget about our messaging. Let’s not forget about how a brand connects to
Continue readingBots And The Next Wave Of Marketing
Hello, Human. When you open the new Quartz news app, it takes a few minutes to get your bearings. This
Continue readingThe Digital Economy's Privacy Problem
What do these Internet-based businesses know about us? Digital channels are both inherently social (we can share, connect and create
Continue readingConsumers Want Personalization And Privacy
Have you ever shopped on Amazon? Probably one of the stupidest questions ever asked in 2015. Especially, when it’s being
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 3
Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years?
Continue readingThe Price Of Personalization
What kind of advertising do you want? It’s a serious question. It’s a question that most consumers don’t ask themselves,
Continue readingThe End Of Privacy… The Beginning Of Personalization
Marketers are at a precarious crossroads (whether they know it or not). In my latest business book, CTRL ALT Delete,
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 1
There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered
Continue readingIs Smart Marketing An Oxymoron?
We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business
Continue readingThe Problem With Allowing Consumers To Opt Out
You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate
Continue readingTracking, Personalization And Screams Of Privacy
Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? In my
Continue readingThe Future Of Personalized Pricing
Should every customer pay the same price for something? Before answering that question, ask yourself this: should every person see
Continue readingThe Do Not Track Button
What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now
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