Marketing has an attention problem (again). Not because attention is disappearing. Because we built an entire industry around the belief
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Tag: personalization
Personalization Is Not Intimacy
As a kid I thought it was so cool to see my name in a book. I also realized that
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We Built Marketing To Capture Attention… Then The Platforms Captured Marketing… So What Now?
Have marketers lost control of marketing? Marketers have not become less talented. Quite the opposite. We have smarter people, better
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Modern Marketing With MichaelAaron Flicker – This Week’s Thinking With Mitch Joel Conversation
Episode #1035 of Thinking With Mitch Joel is now live. In this conversation with MichaelAaron Flicker we get into a
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Boundless Creativity And Design Mastery With David “Shingy” Shing – This Week’s Thinking With Mitch Joel Conversation
Episode #1020 of Thinking With Mitch Joel (formerly Six Pixels of Separation – The ThinkersOne Podcast) is now live and
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Boundless Creativity And Design Mastery With David “Shingy” Shing – TWMJ #1020
Welcome to episode #1020 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when technology listens
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AEO Versus SEO And The New Intimacy Economy Of Marketing
I got booked to speak at event because of ChatGPT. True story… just the other week, I was giving a
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The Battle For Signal In The Noise
Lately I’ve been thinking less about “consumption” and more about “sensemaking.” We’re swimming in infinite feeds, endless alerts, never-ending scrolls
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From The Attention Economy To The Intimacy Economy
I can’t shake the feeling that something’s gone missing… and when I get this feeling I also start feeling that
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Adam Brotman On Being AI First – This Week’s Six Pixels of Separation Podcast
Episode #997 of Six Pixels of Separation – The ThinkersOne Podcast is now live and ready for you to listen
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SPOS #997 – Adam Brotman On Being AI First
Welcome to episode #997 of Six Pixels of Separation – The ThinkersOne Podcast. What happens when nearly everything a marketer
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AI Killed The Radio Star? – Radio DJs vs. AI-Generated Voices
Will the next great DJ be an AI-generated voice? Mitch Joel · AI Killed The Radio Star? – Radio DJs
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Six Links Worthy of Your Attention #466
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
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Will Content Marketing Kill Advertising?
How important is content marketing to the future success of a business? It turns out that one fifth of respondents
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Reclaiming Pressure In Business
How often are you captivated by a story? Brands are funny when it comes to telling, selling and caring. They’re
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People Over Code
I’m an eternal optimist when it comes to brands, consumers and technology. This I believe: technology should make the relationship
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Smart Audio Is Data Rich
This is going to be a double-edged sword. There is no doubt that Smart Audio is going to change how
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Have We Hit Peak Marketing?
Growth stage? Consolidation phase? Early days? Mature market? It seems that the growth of marketing technology was – in fact
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The Thing About Trust, Facebook and Social Media
At the core of social media is trust. No matter what is happening in the media today or how others
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Google+… What Is And What Could Have Been
Google+ is gone. Long live Google+. That’s the buzz this week. Google+ – their attempt at an online social network
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The Failed State of Digital Advertising
My digital advertising customer experience sucks. Big time. I’m speaking at a conference soon, and wanted to know what the
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