It’s strange to write that, but it’s true. Before fake news, algorithm-induced feeds, selfie narcissism, documenting over experiencing, and the
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Tag: newsfeed
Welcome To Toggle Economics
What happens when you have access to everything all of the time? The other week, Quartz published a fascinating article
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What Is The Next Move After Something Goes Viral?
We don’t like to talk about “strategy” and “viral” because the two are not connected. I’m (secretly) hoping that you
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Is It Wrong To Feel Bad For Facebook?
I feel bad for Facebook. Does that make me a horrible person? I’ve been a part of Facebook since not
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Want To Read More Books? Here’s How…
This past year, I read close to 70 books. I don’t say this to impress you. It was (probably) an
Continue readingMr. Zuckerberg… Tear Down That Algorithm
Every time that Facebook changes their news feed (and the algorithm that feeds it), Facebook changes. Some of those changes
Continue readingCan't Facebook Kill Twitter?
Twitter does one thing right that Facebook isn’t doing. No, it’s not the 140 characters (or 280 characters now). No,
Continue readingFor The Love Of Marketing, Let's Stop Talking About Artificial Intelligence
Artificial intelligence is going to change everything. It’s going to change business. It’s going to change marketing. The problem is
Continue readingFidget Marketing For A World That Won't Stop Moving
How should brands connect to consumers who just can’t stop moving? Social psychology and marketing professor, Adam Alter, has a
Continue readingPump And Dump Does Not Generate Great Content
“Let’s share everything. There’s lots of good stuff here. Did you catch that?” Put aside the issue of narcissism (and,
Continue readingMy 3 Words For 2017
Happy New Year! Welcome to 2017. What’s your plan? It’s the second day of the new year, and you are
Continue readingOur Narrowing World View Is Not Facebook's Fault
Don’t blame Facebook for the type of content that we see. There was a lot of conversation this week about
Continue readingA Dying Breed
With each passing day, the blogger – as we have known them to date – is fading. That may sound
Continue readingYour Live Brand Is Alive
How live is your brand? About one year, I published an article titled, Your Streaming Live Brand. As smartphones got smarter
Continue readingWill Your Brand Survive In The Live Brand World?
How good can your brand be at ”live”? If social media accomplished anything, it brought brands out into the open. It
Continue readingShould We Rate Ads Or Just Watch Them?… Or Neither
We have been voting with our eyeballs. It’s plain and simple. Impressions, GRPs and mix in some repetition. It turns
Continue readingThe 11 Business Books That Shaped 2015
Another list. Sorry. I tend to shy away from lists (especially ones that recap the year), and here I am
Continue readingThe Changing State Of Blogs
Are blogs dead? Why is this question being debated so much lately? Earlier today, Social Media Examiner‘s Michael Stelzner invited
Continue readingApps Are Media
This might take some time for brands to wrap their heads around. “Content is media.” This may feel like a
Continue readingFacebook Is A Reflection Of You
Feel free to discuss politics, sex, religion and more on Facebook. Free will. It’s a powerful thing. Just don’t be
Continue readingThe End Of Blogging?
Yesterday, I posted the following on Facebook’s new Notes platform (btw, feel free to follow me on Facebook… you will see
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