Welcome to episode #168 of Six Pixels Of Separation – The Twist Image Podcast. I had a very unique opportunity
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On Being Rude
Customer service calls will always escalate when the individual who is representing the brand attempts to either control the conversation
Continue readingMaybe It Is Time For Marketing To Move Away From "The Big Idea"
Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It’s what drives the marketing strategy,
Continue readingSPOS #167 – Media Hacks #15
Welcome to episode #167 of Six Pixels Of Separation – The Twist Image Podcast. This is also episode #15 of
Continue readingIt's A Matter Of Trust
Every day people ask, "does Social Media really work?", "can it grow my business?" or "can you make any real
Continue readingPushing Past The Marketing Noise
When was the last time you walked down the strip in Las Vegas? Can you remember which ads you saw?
Continue readingGoogle Offers Up New Ways To Search (And Why You Should Care)
When a company reaches the size and depth of Google, it can sometimes be overwhelming to stay in the loop
Continue readingFailure Is Not An 0ption
Just last week, I caught myself watching Apollo 13 for the umpteenth time on TV. The Oscar Award-winning Ron Howard
Continue readingSPOS #166 – Get Your Whuffie On With Tara Hunt
Welcome to episode #166 of Six Pixels Of Separation – The Twist Image Podcast. Tara Hunt is one of those
Continue readingA New Revolution In Marketing From A Very Unassuming Place
Every day on Twitter something major is happening that few see, talk about and acknowledge. It’s something that is going
Continue readingTime To Learn
Sadly, most people stop reading books after they graduate from university. They don’t really learn anything new unless they take
Continue readingSPOS #165 – Media Hacks #14
Welcome to episode #165 of Six Pixels Of Separation – The Twist Image Podcast. Another fine mess that these guys
Continue readingThe Lesser Of Two Evils When It Comes To Digital Marketing
In a recent keynote address I gave, a discussion came up surrounding Facebook, privacy, and the general public’s best interests.
Continue readingSPOS #164 – Buzzing With Geoff Livingston
Welcome to episode #164 of Six Pixels Of Separation – The Twist Image Podcast. Geoff Livingston is a PR guy
Continue readingWhen It Comes To Reinvention
When it comes to reinvention, who is best to lead to the change? Is it the old guard, the new
Continue readingEvolutionize Your Marketing
It seems like everyone is busy looking to their left and to their right in hopes that someone else is
Continue readingSPOS #163 – Brand Digital
Welcome to episode #163 of Six Pixels Of Separation – The Twist Image Podcast. Allen P. Adamson wrote the best-selling
Continue readingWhere The Marketing Budgets Are Going
"Traditional Marketing Budgets Lose to Interactive." That was the title of the news item from MediaPost‘s Research Brief today. "According
Continue readingSPOS #162 – Media Hacks #13
Welcome to episode #162 of Six Pixels Of Separation – The Twist Image Podcast. Life from New York City, it’s
Continue readingAugmented Reality – A Marketer's Primer
If you’re looking to stay slightly ahead of the Digital Marketing curve and wondering if virtual worlds like Second Life
Continue readingSPOS #161 – President Obama Is A Social Media Guru
Welcome to episode #161 of Six Pixels Of Separation – The Twist Image Podcast. Yes, you read that right, President
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