Be careful if you’re thinking that you can replicate the success of Groupon. While Groupon sets its IPO (more on
Continue readingTag: marketing
A Philosophy Of Tenacity
Success in Marketing doesn’t happen by doing something halfway. You have to be dedicated to the cause. Today, I took
Continue readingQR Codes And The Great Lunchbag Letdown
Mobile Marketing professionals are very excited about QR codes and their marketing prowess. I’m a little less excited. In theory,
Continue readingThe Extinction Of The Marketing Dinosaur Professional Is Imminent
Episode #257 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #257 – The Extinction Of The Marketing Dinosaur With Avinash Kaushik
Welcome to episode #257 of Six Pixels Of Separation – The Twist Image Podcast. When will the Marketing Dinosaurs die?
Continue readingThe Age Of Accountability
How well is your Marketing performing? It’s amazing to think that in the mass media age, this was not an
Continue readingHumility And Having Something To Say
You have a voice. Having a voice or an opinion or an idea is nothing new. What’s new is your
Continue readingThe Ever-Evolving Consumer Evolves (Again)
Does Marketing and Communications change fast enough to keep pace with consumers? It’s becoming more difficult and brands are falling
Continue readingAttention Marketers: Without A Sustainable Strategy, Nothing Happens
Episode #256 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #256 – Developing A Sustainable Strategy With Geoff Livingston
Welcome to episode #256 of Six Pixels Of Separation – The Twist Image Podcast. Geoff Livingston just released his sophomore
Continue readingDeath Of The Teaser Campaign
Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could
Continue readingWhat Advice Would You Give Yourself As An Industry Rookie Given What You Know Today?
If you could go back in time and give yourself some professional advice just as you were stepping into the
Continue readingHow To Get The Salary You Deserve
Episode #255 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #255 – Get A Better Salary With Jim Hopkinson
Welcome to episode #255 of Six Pixels Of Separation – The Twist Image Podcast. Saul Colt (also known as the
Continue readingTension As Motivation
If we’re not creating tension as a Marketing Professional, then what are we doing? Jeffrey Hayzlett (the former CMO of
Continue readingThe Creative Imperative
How important is creativity in Marketing? It’s not a loaded question. Some may say that the creativity can’t stand on
Continue readingThe Revival Of TV Advertising
Episode #254 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #254 – Jaffe And Joel #14 (Across The Sound 14.20)
Welcome to episode #254 of Six Pixels Of Separation – The Twist Image Podcast. This is also episode #14.20 of
Continue readingThe Other Side Of Privacy
You can’t throw a rock and not hit a concern about privacy and the use of our data online. This
Continue readingDon Peppers Looks At The Future Of Marketing
Episode #253 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #253 – Don Peppers Looks At The Future Of Marketing
Welcome to episode #253 of Six Pixels Of Separation – The Twist Image Podcast. The Marketing industry only has a
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