Attention Marketers: Without A Sustainable Strategy, Nothing Happens

Mitch JoelPosted by

Episode #256 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

Geoff Livingston just released his sophomore business book, Welcome To The Fifth Estate. His first book, Now Is Gone, was way ahead of the curve in terms of introducing Social Media and Digital Marketing to the greater masses, and his newest book looks at how to create sustainable and powerful Social Media strategies. Geoff also has a passion for making a difference, and it’s that bridge between social causes and Social Media that truly keep him and his company (Zoetica) energized. This is Geoff’s second appearance on the Podcast (his first is right here: SPOS #164 – Buzzing With Geoff Livingston). Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #256.

2 comments

  1. This may have been the first time i have listened to your podcast, attacted by the title : Attention Marketers: Without A Sustainable Strategy, Nothing Happens. Must admit I kept getting lost in the interview but …thoroughly enjoyed listening to your conversation – though I wondered if I had landed on a CBC radio station site! Really appreciated the insights on how fast social media trends seem to be changing. The Tipping Point point brings back my own hazy memory of figuring out how marketing works. Things sure have moved on from there! Today the tipping point is merely the crest of a small wave on each persons platform in a sea of platforms and waves or blog posts. I really appreciated the insight about how a good blog is emerging as one that you can count on for content creation or aggragation. Looking forward to your book
    All the best
    Carolyn

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