I’ve been called a “thought leader” for many years. I never really liked the term… it always felt a little
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Facebook And Advertising’s Strange Path Forward
Will big brand’s boycott of Facebook advertising change Facebook and the state of social media? With every passing day, more
Continue readingDigital Advertising’s Moment Forward
Has digital advertising disproved the skeptics? If there’s an advertising contraction, who might survive and thrive? As little as a few weeks
Continue readingNot Everyone Is A Prospect
The problem and the peril of LinkedIn (and other social media networks). Let’s get this out of the way: I’m
Continue readingNever Lose A Customer Again With Joey Coleman – This Week's Six Pixels Of Separation Podcast
Episode #614 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen
Continue readingSPOS #614 – Never Lose A Customer Again With Joey Coleman
Welcome to episode #614 of Six Pixels Of Separation – The Mirum Podcast. Here it is: Six Pixels Of Separation
Continue readingIf This Is True, Brands Need To Rethink Everything
What can’t a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology
Continue readingHow To Think About Mobile Advertising
**Mobile ads are not Internet ads. Mobile ads are not like other ads.** Marketers can say whatever they want about
Continue readingAre Most Advertisers Asleep At The Wheel?
Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it
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